If you take a quick look back at Google's history with Search Engine Optimization (SEO), the question "Is SEO dead?" is a continuing topic of conversation. Because of advanced algorithm updates and Google penalties, web masters have had to adjust their SEO practises accordingly. Although the term SEO has been dragged through the mud over the course of Google's usability clean up, SEO among all other marketing practices is vital to the growth of any company. More importantly, SEO is best practiced in an integrated marketing strategy, having all areas of digital marketing complement one another.